WHERE IT ALL BEGAN
The Bio Extratus Brand was designed by hairdressers who love nature.
The company’s history began in 1989 in a beauty salon in Belo Horizonte, when the owners sought a line of different cosmetics, with quality and affordability. Combining knowledge and experience, the former owners of the salon and current owners of Bio Extratus started a production of handmade cosmetics rich in natural active components.
In 1991 the brand “Extratus – Natural Products” was born, a pioneer in the use of bone marrow oil in hair cosmetics.
THE FIRST TIME WE NEVER FORGET
“In November 1991, focusing on innovation and product quality, two of our current distributors made an order for the first batch of products to be distributed in the market of Campinas and São José dos Campos. The products were a success and so began our distribution system.”
AN EXAMPLE OF COURAGE AND ENTREPRENEURSHIP
“In 1997, our production was no longer handmade. We were a microbusiness with a brand becoming stronger and the market becoming broader. It was in this period that the boldness and future vision of the owners overcame the fear of difficulties and encouraged them to build of a new factory, located in the municipality of Alvinópolis, located 170 km away from the state capital. In August 1998, Extratus – Natural Products was renamed Bio Extratus Natural Cosmetics.”
As a growth strategy, the brand prioritizes the quality of its products and a relationship of appreciation towards its opinion makers – the hairdressers.
Bio Extratus is present throughout Brazil since the early 90’s, with a line that grows and diversifies every year.
OUR SUCCESS RECIPE
“Our precious ingredients are the people who make up our company: employees, distributors and customers. It is the honest, successful and enjoyable relationship established between the company and all that surround us, making Bio Extratus a solid brand that continues to dream and dare to achieve its goals, with a huge social commitment and respect for the environment. “
OUR HEARTFELT THANKS
For the companionship, dedication and desire to win every day, we would like to thank all those around us. Without you, this dream would never come true.